Media Planning
Winstead Realty, INC
For this project, a survey of the client and target market was performed to build a stronger online presence for their brand. This branding renovation included new colors, logos, slogans, and commercial photography to establish the essence of their brand for web and social media. *Project in progress*
Cahaba Biodiversity Center
For this project, I created a comprehensive marketing plan to build their brand online. Once the marketing plan was established with new branding, I led a team of three students to create a landing page, social media calendar, event itinerary, and event posters.
Messy Smokehouse Grill
For this project, I created and established an online brand from scratch using a random word from the dictionary. The random word chosen for this project was ‘MESSY.’ This project includes an origin story, logo sketches, logo illustrations, brand mockups, food photography, a functional website, a social media presence, advertisements, and web analytics.
Blue forty two media
For this project, I created new branding for an upstart media company called ‘Blue Forty-Two Media.’ This project focused on creating logos, colors, and basic mockups.
Grasshopper App
For this project, I created a fictional lawn care service called Grasshopper. Grasshopper is an application people can download on their iphone or android device and order lawn care services from the lowest bidder. The primary goal for Grasshopper was to create a lawn care service similar to online delivery services such as Uber, InstaCart, and DoorDash.
NEtflix media buying
This project was a Media Buying case study for Netflix, Inc. Our assignment was to select a large company online and create a basic marketing plan overview using only data gathered from secondary research methods.
Operation S.T.O.P.
Operation S.T.O.P. was a written public relations media plan for students to turn off phones in class. For this assignment, I was given a situation (students being distracted by phones in class) and had to create a public relations campaign plan following the R.P.I.E. P.R. process model.
The Communication Process Theory
This case study, originally a Powerpoint presentation, provides an in depth look at how a local business uses the integrated marketing communications process theory to advertise and promote across multiple traditional media channels.
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